Which strategy is most closely associated with increasing organic search rankings?

Implementing SEO practices is fundamentally focused on optimizing a website and its content to improve visibility in organic search results. This includes techniques such as keyword optimization, improving site structure, enhancing user experience, and creating high-quality content that is valuable to users. By leveraging these strategies, businesses can increase their search engine rankings organically, meaning without paid advertisements or promotions.

The essence of SEO is to align a website's content and structure with the algorithms used by search engines, ultimately driving relevant traffic without incurring direct costs associated with advertisements or marketing materials. This approach is central to long-term organic growth and visibility on search engines.