Which of these items is not included in marketing optimization?

Marketing optimization focuses on improving the effectiveness and efficiency of marketing strategies to achieve better results. The correct answer highlights that while finding business objectives and measuring them is crucial for guiding marketing efforts, it is not specifically an activity of marketing optimization itself.

Marketing optimization primarily involves analyzing data and metrics related to marketing campaigns to enhance performance. This includes evaluating conversion rates by market channels, implementing improvements on landing pages to increase customer engagement, and optimizing the allocation of the marketing budget to ensure funds are directed towards the most effective channels. Each of these activities directly contributes to refining and enhancing marketing performance.

In contrast, while aligning business objectives is vital, it serves more as a foundational step that informs the overall strategy rather than an optimization activity. Business objectives provide the context and direction for marketing efforts but are not part of the optimization process where specific tactics and methods are adjusted for better outcomes.