Which of the following is NOT a key metric to measure the success of a search marketing campaign?

Audience location is not typically considered a key metric for measuring the success of a search marketing campaign. Instead, it is more of a demographic or targeting factor that can inform campaign strategy but does not directly indicate performance.

In contrast, click-through rate is a crucial metric that measures how often people who see an ad or link actually click on it. High click-through rates often reflect the effectiveness of ad copy and relevance to the target audience.

Conversion rate is another critical metric that gauges the success of a campaign by determining how many clicks lead to desired actions, such as purchases or sign-ups. A high conversion rate indicates that the campaign is effective at not only attracting visitors but also engaging them to take action.

Keyword relevance is essential for search marketing as it helps ensure that the ads are shown to users searching for specific terms related to the product or service offered. High keyword relevance contributes to better visibility and performance of the ads in search results.

While understanding audience location can help refine targeting strategies, it does not provide direct insight into how well a search marketing campaign is performing in terms of engagement and outcomes.