Which of the following is NOT a "must-have" when executing an affiliate program?

The correct answer identifies that an affiliate manager is not a "must-have" for executing an affiliate program. While having an affiliate manager can greatly enhance the management, strategy, and support of the program, it is not strictly necessary to successfully run one. Smaller programs or individuals might operate affiliate initiatives without dedicated management, instead handling responsibilities themselves or distributing tasks among current team members.

On the other hand, an affiliate agreement is crucial as it establishes clear expectations, terms, and conditions for all participants, protecting both the business and its affiliates. Consistent communication with affiliates is also essential for maintaining relationships, promoting engagement, and addressing any issues promptly. Additionally, providing answers to frequently asked questions helps affiliates understand the program better and perform effectively. Without these elements, an affiliate program could face confusion and misalignment, leading to potential issues in execution and effectiveness.