Which of the following is a disadvantage of traditional marketing?

Traditional marketing often involves strategies that reach a broad audience without the ability to precisely target specific segments. This broad approach can result in lower targeting precision compared to digital marketing methods, which utilize data analytics and audience segmentation techniques to specifically reach desired demographics. In traditional marketing, such as print advertisements or television commercials, it is more challenging to tailor messages to individual preferences or behaviors, leading to a less effective use of marketing resources.

On the other hand, higher engagement rates, stronger brand recognition, and increased customer feedback are generally seen as strengths of traditional marketing channels. Traditional platforms like television and radio can create high reach, and strong brand recognition often comes from consistent repetition of messages. Additionally, methods such as surveys and focus groups can provide customer feedback, though not as instantaneously or efficiently as digital channels.