Which of the following is NOT necessary to do when creating an affiliate program?

When developing an affiliate program, engaging in a brainstorming session can be helpful but is not strictly necessary. The core components of creating a successful affiliate program typically involve research and strategic planning. Researching competitors is essential for understanding industry standards and identifying opportunities to differentiate your program. Picking a commission model is crucial because it determines how affiliates will earn money, influencing their motivation and effectiveness. Additionally, deciding whether to use tracking software or an affiliate network is critical for efficiently managing the program and maintaining clear communication with affiliates. While brainstorming could enhance creativity and collaboration, it is not a mandatory step in establishing the foundations of an affiliate program.