Which of the following is a benefit of having a mobile-friendly website?

Having a mobile-friendly website significantly enhances the user experience, which is critical in today's digital landscape where a large percentage of web traffic comes from mobile devices. A mobile-friendly design ensures that the website is easy to navigate on smaller screens, loads quickly, and displays content in a way that is readable and engaging for users.

When users are able to access information conveniently on their mobile devices without facing issues like slow loading times, distorted layouts, or complex navigation, they are more likely to stay on the site longer, engage with the content, and eventually convert into customers. The overall satisfaction of users visiting a mobile-friendly website leads to lower bounce rates and can positively impact search engine rankings, as search engines prioritize websites that provide a good user experience across all devices.

The other options do not accurately represent the specific benefits of being mobile-friendly. For example, increased website balance and complex navigation do not directly relate to the advantages of mobile accessibility, while lower costs of maintenance are not guaranteed by having a mobile-friendly website. Instead, the primary benefit is the enhanced user experience that directly influences user engagement and satisfaction.