Which digital marketing technique relies on creating tailored ads for prior website visitors?

Remarketing is a digital marketing technique specifically designed to target individuals who have previously visited a website but did not take a desired action, such as making a purchase or signing up for a newsletter. This approach uses cookies to track these visitors, allowing marketers to serve customized ads to them as they browse other sites on the web. The primary goal is to re-engage those potential customers, reminding them of the brand and encouraging them to return to complete the desired action.

This technique is effective because it capitalizes on the existing interest of the visitor, making the ads more relevant and increasing the likelihood of conversion compared to generic advertisements aimed at a broader audience. The personalization of ads based on previous interactions can significantly enhance the effectiveness of advertising campaigns, leading to higher conversion rates.

In contrast, the other options, while valuable digital marketing strategies, do not involve creating tailored ads for prior visitors in the same targeted fashion as remarketing.