When performing keyword research, is it beneficial to target big sites like Amazon.com?

Targeting big sites like Amazon.com can often lead to challenges that can outweigh potential benefits in the context of keyword research. While these large sites have significant authority and visibility, they typically dominate search engine results for generic or broad keywords. This dominance makes it very difficult for smaller websites or new entrants to compete effectively in terms of SEO.

Instead, it is often more advantageous to focus on niche keywords or long-tail keywords that are less competitive. These keywords tend to cater to a specific audience or intent, making it easier to rank higher in search engine results. Additionally, targeting less competitive keywords allows for a more effective allocation of resources, as it increases the likelihood of reaching a more relevant and engaged audience.

Furthermore, big sites like Amazon typically cater to a broad user base, and the keywords associated with them might not align well with the unique offerings of smaller businesses. This misalignment can result in lower click-through rates and conversion rates, making it hard to achieve meaningful engagement.

By concentrating on less competitive niches rather than targeting big sites, marketers can build authority over time and attract visitors who are genuinely interested in their specific products or services.