When analyzing ad performance, what does a high bounce rate indicate?

A high bounce rate indicates that users are leaving the landing page quickly after arriving, often without interacting with the site's content. This can suggest that the landing page may not be meeting users' expectations or that they did not find what they were looking for. For advertisers and marketers, a high bounce rate can act as a signal that adjustments need to be made, whether it be to the content, design, or targeting of the ad campaigns. It reflects a lack of engagement and indicates that the landing page may not be providing a compelling experience for users, which is critical for driving conversions or deeper engagement.