What two stages of the purchase funnel should we target to get the most conversions?

To achieve the highest conversion rates in the purchase funnel, targeting the stages of comparing and purchasing is highly effective. At the comparison stage, potential buyers assess various options, weighing different products or services against each other. This is a critical point in the funnel where they are actively looking for the best fit for their needs, making them more likely to take action based on the information they gather.

When you focus on the purchase stage immediately after, you are engaging with consumers who have already made their comparisons and are ready to commit to a particular choice. This is the final step where conversions happen, thus presenting a prime opportunity for influencing the consumer to finalize their transaction.

The combination of these two stages allows businesses to optimize efforts by not just attracting potential customers but also facilitating their decision-making process right to the point of sale. By providing tailored content and persuasive messaging during comparison, followed by solid incentives or reassurances during the purchase phase, businesses can significantly enhance their conversion outcomes.