What term refers to the different channels through which visitors arrive at a website in digital marketing?

The term that describes the various channels through which visitors arrive at a website in digital marketing is “traffic sources.” This concept encompasses all the different methods or pathways that lead users to a website, including organic search, paid advertising, social media, email marketing, referral links, and direct traffic. Understanding traffic sources is essential for digital marketers as it helps in analyzing the effectiveness of different marketing strategies and channels, allowing for more targeted campaigns to drive visitor engagement and conversions.

The other options refer to different concepts within digital marketing. User demographics focus on characteristics such as age, gender, and income of website visitors rather than the channels through which they come. Content marketing refers to the strategy of creating valuable content aimed at attracting and engaging specific audiences but does not specifically denote the pathways to the website. Conversion funnels illustrate the steps a user takes from their first interaction to making a purchase or completing a desired action, rather than the initial sources of traffic.