What term describes the shift from focusing solely on selling to building customer relationships?

The term that captures the shift from a purely sales-oriented approach to one that emphasizes building lasting customer relationships is customer-centric marketing. This approach prioritizes understanding customer needs and preferences, leading to more personalized interactions and meaningful engagement.

In customer-centric marketing, the focus is on creating value for customers and fostering loyalty over time, rather than merely completing a transaction. By aligning marketing strategies with customer insights, businesses can cultivate stronger relationships that benefit both the customer and the company, ultimately leading to repeat business and referrals.

The other options represent different marketing strategies that do not emphasize relationship-building in the same way. Outbound marketing often involves pushing messages out to potential customers, transactional marketing focuses on short-term sales, and product-focused marketing prioritizes the features of the product itself rather than the customer's experience or relationship.