What is the purpose of using website cookies?

Using website cookies primarily serves the purpose of tracking user behavior and personalizing experiences. Cookies are small pieces of data stored on a user's device by the web browser while browsing a website. By collecting information on users' preferences, browsing habits, and interactions, cookies enable websites to provide a more tailored experience. For instance, they can remember login information, store items in a shopping cart, or suggest content based on past visits.

This personalization can improve user engagement and satisfaction, as visitors are more likely to find the content relevant and aligned with their interests. This aspect of cookies significantly enhances the overall functionality of websites, allowing businesses to not only cater to individual preferences but also analyze data trends over time to improve their services.