What is the main purpose of having keywords on a webpage?

The main purpose of having keywords on a webpage is to improve SEO (Search Engine Optimization) rankings. Keywords play a crucial role in how search engines understand the content of a webpage. When relevant keywords are strategically placed within the text, meta tags, and other HTML elements, search engines can more effectively index the page. This increases the likelihood that the webpage will appear in search results for those specific terms, ultimately driving more organic traffic to the site.

Incorporating the right keywords means that the content aligns with what users are searching for, making it easier for search engines to connect queries with the appropriate pages. As a result, well-researched and effectively used keywords can lead to higher visibility in search engine results, attracting more visitors to the webpage.

While attracting user clicks and defining the website's theme are important aspects of web content strategy, they are secondary benefits that stem from effective keyword usage. Filling space in the content is not a productive or targeted use of keywords and does not contribute to the page's SEO effectiveness.