What is the first stage of the purchase funnel?

The first stage of the purchase funnel is discovering, often referred to as the awareness stage. During this phase, potential customers become aware of a product or service for the first time. This awareness can be sparked through various marketing channels, such as social media, advertisements, referrals, or content marketing. The primary goal at this stage is to capture the attention of the audience and make them aware of the brand and its offerings.

At this initial point, customers typically have limited knowledge about the product and are just beginning their journey. This sets the foundation for the subsequent steps, where they will engage in research, comparison, and ultimately, make a purchase decision. Recognizing the importance of the discovery stage is crucial, as it plays a significant role in guiding potential customers through the funnel toward making a purchase.