What is the correct hierarchy in Google Analytics?

The hierarchy in Google Analytics is structured as Account > Property > View. This organization is significant because it allows for a systematic way to categorize and analyze data.

At the top of this hierarchy is the Account, which serves as the umbrella for all the data and access permissions. Each account can have multiple properties, which are used to represent individual websites, mobile apps, or other digital assets. Within each property, there can be multiple views that enable different ways to filter and analyze the data collected from that property.

This tiered structure is essential for maintaining an organized analytics setup, as it allows businesses to have a clear segmentation of data sources and analysis methods. For example, a company might have an account for their overarching business, with properties for different product lines, and views set up for different aspects like raw data, testing, or specific audiences. Understanding this hierarchy helps users efficiently manage their Google Analytics setup and optimize their data analysis strategies.