What is the benefit of using keywords in SEO?

The benefit of using keywords in SEO centers around their ability to improve searchability and relevance of content. Keywords are critical components in determining how search engines categorize and rank content on the web. When businesses or content creators incorporate relevant keywords throughout their content, they signal to search engines what the content is about, thereby increasing the likelihood that it will appear in search results when users enter those keywords.

By optimizing content with appropriate keywords, businesses can attract more targeted traffic to their websites. This is because users searching for specific terms are more likely to find and engage with content that directly addresses their queries. Consequently, this strategic use of keywords not only boosts visibility but also enhances the chances of higher engagement and conversion rates, as the content becomes more aligned with what users are actively searching for. This connection between keywords and user intent is a foundational principle of effective SEO.