What is organic search?

Organic search refers to the traffic that comes to a website through unpaid search results. This means that when users perform searches on search engines, the listings that appear naturally based on relevance to the search query, rather than through any paid promotional activities, are considered organic search results.

This process typically involves search engine optimization (SEO), where website owners strive to improve their site's visibility in search engines by using various strategies such as optimizing content, building backlinks, and ensuring a good user experience. The benefit of organic search traffic is that it tends to be more sustainable over time compared to paid advertising, as it is based on the site's quality and relevance rather than on continuous financial investment.

In contrast, paid advertisements appearing in search results involve payment for visibility, and metrics of social media engagement relate to user interactions on social platforms, neither of which are classified as organic search. Similarly, traffic generated through direct URL entry does not involve search results at all, as it comes directly from users typing a website's URL into their browser.