What is meant by Information Hierarchy?

Information Hierarchy refers to the way information is organized and prioritized on a page, particularly in a digital context, such as a landing page. The order in which information is presented can significantly affect how users engage with content. By following a clear hierarchy, important messages can be highlighted, leading users through the information in a logical manner that guides them towards desired actions, such as conversions.

When the information is arranged effectively on the landing page, users can intuitively find what they are looking for, allowing for a better user experience. This arrangement often involves placing the most critical information at the top or using visual cues to draw attention to key areas. Understanding and employing information hierarchy can thus enhance the communication and effectiveness of the content, leading to higher engagement rates.

Other options do not fully encapsulate the concept of Information Hierarchy. While bolding important information can be a technique used within the hierarchy, it doesn't define the hierarchy itself. Aligning elements with campaign goals is about overall strategy rather than the structure of information. Lastly, stating that only important people can write the information indicates a misunderstanding of authorship versus the value of clear information presentation.