What is a social media engagement rate?

A social media engagement rate is a metric that indicates the level of interaction users have with a brand's content relative to its audience size. It is typically expressed as a percentage, calculated by taking the total number of interactions (likes, comments, shares, etc.) and dividing it by the total number of followers or impressions, then multiplying by 100.

This measure is vital for understanding how compelling and resonant the content is with the audience. A higher engagement rate suggests that the content is effectively capturing the audience's attention and prompting them to interact, which can lead to increased visibility and engagement in the long run.

The other options lack the fundamental aspect of measuring user interaction as a function of your audience size, which is crucial for determining engagement. Total number of followers does not provide insight into how well content is performing. The amount of content shared is a different metric that doesn't specifically capture engagement levels. Similarly, the number of posts made per day does not relate to how the audience is responding to those posts. All these alternatives do not effectively define engagement in the context of social media metrics.