What is a potential drawback of targeting keywords from large ecommerce websites?

Targeting keywords from large ecommerce websites presents a significant drawback in terms of increased competition. These websites typically have substantial domain authority, substantial traffic, and vast resources dedicated to search engine optimization (SEO). As a result, they often rank highly for competitive keywords, making it challenging for smaller businesses or new entrants to achieve visibility in search engine results. This increased competition can dilute the effectiveness of SEO efforts and require more investment in both time and resources to stand out.

Additionally, competing against established sites can lead to a cycle where smaller businesses struggle to rank, leading to less organic traffic and a greater need to invest in paid search ads to gain visibility. This scenario can be particularly challenging for those with limited budgets or less brand recognition, further complicating their ability to attract relevant traffic and convert sales.