What is a landing page?

A landing page is defined as a web page that is specifically designed for a marketing or advertising campaign. Its primary purpose is to direct visitors towards a particular action, such as signing up for a newsletter, downloading a resource, or making a purchase. Because it is focused on a single goal, the content and design of a landing page are optimized to encourage conversions, making it an essential tool in digital marketing strategies.

For example, when users click on an advertisement or a link in an email, they are often taken to a landing page rather than a regular website homepage. This targeted approach helps marketers track the effectiveness of their campaigns and enables them to create a better user experience by providing relevant information directly aligned with what the visitor is looking for, thus increasing the likelihood of conversion.

In contrast, the other options presented describe different concepts that do not align with the purpose of a landing page in marketing contexts. A type of social media profile, a section for user feedback, or a portal for product returns does not inherently focus on driving targeted actions related to specific campaigns, which is the defining characteristic of a landing page.