What is a common goal of using SEO and PPC together?

Using SEO (Search Engine Optimization) and PPC (Pay-Per-Click) together serves the common goal of enhancing visibility more effectively. When both strategies are employed, businesses can dominate search engine results pages by appearing at the top through paid ads while also securing organic rankings through SEO efforts. This dual presence not only improves brand visibility but also provides users with different entry points, covering visitors who click on ads and those who prefer clicking on organic search results.

By leveraging both approaches, companies can increase traffic to their website and consequently boost conversions. The synergy created when using SEO to build long-term authority and PPC for immediate results is powerful, as it allows marketers to test keywords and messaging with PPC while simultaneously working on organic rankings with SEO strategies.

This approach also provides valuable insights; data from PPC campaigns can inform SEO strategies regarding which keywords convert best. Thus, the combination of SEO and PPC enables businesses to optimize their online presence holistically, engaging audiences across various touchpoints.