What impact does a higher quality score have on search ads?

A higher quality score plays a crucial role in determining the effectiveness and efficiency of search ads. It enhances ad placement and can lead to lower costs associated with ad campaigns. When a quality score is high, it signals to the ad platform that the ad is relevant and useful to the audience, which in turn can result in better positions in search results, meaning the ad will appear higher on the page.

Additionally, with a good quality score, advertisers often benefit from lower costs per click. The ad platform rewards high-quality ads with more favorable pricing and placement, leading to better overall performance for the advertiser. This dynamic fosters a more efficient bidding process, directly impacting the overall return on investment for the ad campaigns.

In contrast, a lower quality score could lead to higher costs and poorer ad placements, which is why options indicating negative impacts do not accurately capture the advantages associated with a higher quality score.