What does PPC stand for in digital marketing?

PPC stands for Pay-Per-Click advertising, a key component of digital marketing strategies. This model allows advertisers to bid on ad placements in search engines and social media platforms, paying a fee each time their ad is clicked. This approach offers businesses the ability to drive traffic to their websites efficiently and is particularly advantageous because they only incur costs when users actively engage with their ads.

In the context of digital marketing, PPC campaigns can be tailored to target specific audiences, making them an effective way to reach potential customers based on their search intent or demographic characteristics. This also enables marketers to track the performance of their ads in real-time and adjust their strategies based on data, ensuring that advertising budgets are spent effectively to achieve the best return on investment.

The other options specified do not align with the commonly accepted terminology in the field of digital marketing. While terms like "Price-Per-Call" or "Performance Pay Calculation" might have applications in different contexts, they do not represent the established meaning of PPC in relation to online advertising.