What does keyword volume refer to?

Keyword volume refers to the number of people searching for a specific search term over a given period, typically measured on a monthly basis. A higher keyword volume indicates that a large number of users are interested in that term, which can suggest greater relevance and potential for traffic if the website ranks well for that keyword. Understanding keyword volume is crucial for SEO and marketing strategies, as it helps businesses identify popular topics, tailor their content to meet audience demand, and ultimately enhance their visibility in search engine results.

The other options relate to different aspects of SEO and keyword research. Difficulty of ranking pertains to competition and quality of content needed to rank well, estimated earnings refer to potential monetization from ranking well for a keyword, and the number of competitors indicates how crowded the market is for that keyword. While all these factors are important in keyword strategy, they do not define what keyword volume itself is.