What does email segmentation involve in marketing?

Email segmentation in marketing involves dividing email lists into targeted groups based on specific criteria such as demographics, behavior, purchase history, or engagement levels. This practice allows marketers to tailor their message to meet the specific interests and needs of different segments of their audience, thereby increasing the relevance of their campaigns. By sending personalized content that resonates with particular groups, companies can enhance user engagement, improve open rates, and ultimately drive conversions.

In contrast, creating unique email designs focuses more on the visual appeal and layout of an email rather than targeting specific audience groups. Sending identical emails to all subscribers ignores the diversity of customer preferences, which can lead to lower engagement rates. Conducting surveys through email is a tactic used for gathering feedback but does not pertain to the fundamental concept of segmentation, which is about targeting and personalization.