What does a high attention ratio indicate in design?

A high attention ratio in design indicates that the audience is fully engaged. This concept refers to the balance between the attention a user gives to the active elements of a design versus the distractions present within that design. When the attention ratio is high, it typically means that the audience is focused on the core message or the primary actions that a designer wants them to take, without being hindered by extraneous details or competing visuals.

In essence, for a design to have a high attention ratio, it must effectively eliminate unnecessary distractions and focus the user's attention on essential elements. This enhances user experience and increases the likelihood that users will complete desired actions, such as making a purchase or signing up for a service. Hence, a high attention ratio is a sign of good design practice that prioritizes user engagement and conversion potential.