What defines a brand's unique selling proposition (USP)?

A brand's unique selling proposition (USP) is defined by the feature or aspect that distinguishes it from its competitors in the marketplace. This distinction is crucial as it highlights what makes the brand desirable and unique to consumers. A strong USP offers a clear benefit that resonates with the target audience, making it easier for them to choose that brand over others.

In contrast, the average cost of products is related to pricing strategy but does not inherently convey what makes the brand unique. Overall brand recognition level relates to how well-known the brand is, which can be influenced by a USP but does not define it. The quantity of products offered speaks to the product range but does not define the brand's unique characteristics. Thus, the USP serves as a pivotal point for brands seeking to communicate their value proposition effectively to consumers.