What are the three main areas for getting good organic rankings?

The correct selection focuses on the essential components that contribute to strong organic rankings in search engine optimization (SEO).

On-site refers to optimizing elements directly on your website such as content quality, meta tags, internal linking structure, and user experience. These factors signal to search engines the relevance and value of your content.

Off-site encompasses actions taken outside of your website that can enhance your search engine visibility, such as building backlinks from authoritative sites, social media engagement, and online reputation management. Strong off-site strategies foster trust and authority, which can improve rankings.

Picking keywords is crucial as it involves identifying the right terms and phrases that your target audience is searching for. Effective keyword selection guides your content strategy and ensures that you address the needs and queries of users, optimizing for the right search terms.

Together, these three areas create a robust framework for improving organic rankings, making them fundamental components in a successful SEO strategy. Other combinations mentioned incorporate PPC, which is a paid advertising model and not a direct contributor to organic rankings.