What are affiliates in the context of affiliate marketing?

In the context of affiliate marketing, affiliates are individuals or entities that partner with a business to promote its products or services in exchange for a commission on sales generated through their marketing efforts. They drive traffic to the business’s website by creating content or using various marketing strategies to attract potential buyers.

Affiliates essentially act as brand ambassadors, leveraging their platforms—such as blogs, social media, or email lists—to refer customers to the business. This partnership is beneficial for both parties: affiliates earn a commission for successful referrals, while businesses gain increased exposure and potential sales without upfront costs for advertising. Their role in the marketing ecosystem is critical, as they help bridge the gap between the company and prospective consumers.

Other options do not accurately define an affiliate. Legal personnel, potential buyers, and loosely associated individuals do not encapsulate the specific function of affiliates in driving sales and marketing efforts.