The process of improving a website's visibility on search engines is called?

The process of improving a website's visibility on search engines is known as Search Engine Optimization (SEO). This practice involves a set of strategies and techniques designed to enhance both the quantity and quality of traffic to a website from search engines through organic search results.

SEO encompasses various approaches, such as optimizing on-page elements like content and meta tags, improving site structure, achieving backlinks from reputable sites, and ensuring that the website is mobile-friendly and loads quickly. By making these adjustments, a website becomes more relevant and authoritative in the eyes of search engines, which helps to improve its ranking in search results. This increased visibility can lead to higher traffic volumes, therefore boosting the overall success of the website.

The other terms listed do not describe this specific process. Web tracking refers to monitoring user behaviors on a website. Web analytics involves the measurement and analysis of web data to understand and optimize web usage. Performance analysis typically focuses on evaluating a website's loading speed and responsiveness rather than visibility in search engines.