Name two on-page SEO factors.

On-page SEO refers to the techniques and strategies that can be implemented directly on individual web pages to improve their search engine rankings and user experience. Focusing on the correct answer, content quality and keyword usage are fundamental aspects of on-page SEO.

High-quality content is essential because it not only addresses the needs and questions of users but also helps search engines understand the value of a page. Search engines prioritize relevant and informative content that provides a positive experience for visitors. Therefore, ensuring that the content is well-written, engaging, and relevant to user queries is vital for improving search engine rankings.

Keyword usage is equally important. It involves researching and strategically incorporating relevant keywords and phrases into the content, headings, and meta tags of a webpage. This practice helps search engines identify what topics are covered and increases the chances of ranking higher for those keywords. Proper keyword usage enables search engines to match the content with user searches more effectively, driving targeted traffic to the site.

The other options do not primarily focus on on-page factors. For example, backlinking pertains to off-page SEO as it involves external sites linking to your content. Server uptime and website colors relate more to technical SEO and design aspects rather than direct content optimization. Similarly, social media shares and user reviews are also