Name two elements on a search page discussed by John.

The reference to organic results and sponsored results highlights two fundamental components of search engine results pages. Organic results are listings that appear due to their relevance to the search query, determined by algorithms used by search engines, and are not paid for. They are essential for driving traffic to websites as they are perceived as more trustworthy by users.

In contrast, sponsored results, also known as paid advertisements, are listings that businesses pay for to increase their visibility on the search page. These ads typically appear at the top or bottom of search results and are aimed at generating quicker traffic and conversions compared to organic listings. Together, these two elements represent a critical distinction in search engine marketing, illustrating the balance between natural search visibility and paid promotions.

Other options, while they may touch on aspects relevant to digital marketing or website goals, do not accurately represent the standard terminology and fundamental elements recognized in the context of search engine results.