Is the Google Ads Keyword Tool considered the best free tool available?

The assertion that the Google Ads Keyword Tool is not considered the best free tool available is correct, as there are several factors that contribute to determining the "best" tool for keyword research. While the Google Ads Keyword Tool offers valuable insights, such as search volume data and keyword suggestions, it is primarily designed to support advertisers in creating and managing their Google Ads campaigns.

Other tools may provide a broader range of functionalities or cater to different aspects of SEO and keyword research, such as keyword difficulty analysis, competitor analysis, and content optimization suggestions, which can be crucial for organic search strategies. Additionally, some free tools might offer unique features or interfaces that users find more intuitive or helpful for their specific needs.

Thus, while Google Ads Keyword Tool is certainly useful and widely used, considering the term "best" encompasses various criteria and subjective preferences, it might not always hold the top position among free tools available for online marketers and SEO specialists.