Is it important to try and rank for other companies' brand names?

Ranking for other companies' brand names is generally discouraged due to the potential for ethical and legal complications. Attempting to gain visibility by using another company's brand name can lead to confusion among consumers and may infringe on trademark laws. Businesses that engage in this practice risk damaging their reputation and facing legal action from the other brand, which can be quite costly.

Moreover, focusing on your own brand's identity and keywords is more beneficial in building lasting relationships with your audience. It allows businesses to invest in their brand development and marketing strategies rather than trying to benefit from someone else's brand equity. Developing organic traffic through unique and relevant content is more sustainable and effective for long-term success than competing for keywords associated with other well-established brands.