Does the statement "Copy informs design, not the other way around" hold true?

The statement "Copy informs design, not the other way around" emphasizes the principle that the content (copy) should guide the visual and structural aspects of a design, rather than the design dictating the content. This perspective highlights the importance of content-first approaches in creating effective user experiences. When copy is prioritized, it allows designers to create layouts, typography, and visual elements that enhance the message and ensure clarity, engagement, and user understanding.

In many cases, quality copy can effectively convey the core message, which helps designers determine how to best arrange visual elements to support and elevate that message. This approach can lead to more effective and user-centric designs, as the visual components become tools to facilitate the communication of the content, rather than overshadowing it or changing its intent.

In contrast, designing around aesthetic preferences without a solid understanding of the copy might create visuals that are disconnected from the intended message, leading to confusion or disengagement from the audience. This understanding underscores why prioritizing copy can be pivotal in a successful design process.