As attention rates go down, what happens to conversion rates?

When attention rates go down, it generally indicates that consumers are less engaged with the content or marketing efforts directed at them. However, in the context of marketing and digital advertising, a decrease in attention rates often correlates with an increased focus on quality over quantity in consumer interactions. As a result, even with lower overall attention, those who do engage may be more likely to convert, as they have shown a specific interest or intent.

It is also important to consider that businesses can adapt their strategies to maintain or enhance conversion rates despite a decline in attention. This could include improving the targeting of their messages, refining the creative aspects of their campaigns, or optimizing the user experience on their websites, which can lead to more effective conversions among a smaller, more engaged audience.

In this framework, conversion rates are more influenced by the quality of engagement and the effectiveness of marketing strategies rather than the sheer volume of attention. Hence, when attention rates decrease, if the remaining audience is targeted effectively, conversion rates can improve and "go up."