After choosing a seed keyword, what should your next step be?

Expanding your seed keyword into longer tail, more targeted keywords is a crucial next step in keyword research and search engine optimization. This process involves taking the initial keyword, which is often broad and may attract a general audience, and refining it to identify more specific phrases that potential visitors might use in their searches.

By focusing on longer tail keywords, you can target a more niche audience that is often further along in the buying cycle, leading to better engagement and higher conversion rates. These keywords typically have less competition and can be easier to rank for, ultimately helping to improve the visibility of your content in search engine results.

The other options suggest actions that are not directly beneficial immediately after selecting a seed keyword. Building backlinks and running pay-per-click ads can be effective strategies in their own right, but they are more effective when supported by a strong understanding of your target keywords and audience. Selling your website does not apply to the strategy of developing content and optimizing for search.